Back

Dynamic Typography

ImageElevator
image1 image1

Challenge

For this assignment, we were organized into groups of six, and each group was provided with ten words. From this list, we had to collectively choose three words to work on for our project. Our objective was to create animations centered around these three themes. The challenge lay in animating each of the selected words, transforming them into dynamic word logos. Thus, the task expanded to designing and animating three word logos that visually represented our chosen themes.

Concept

For our project, we aimed to breathe life into mundane text, infusing it with creativity and dynamism. We embarked on a journey of reimagining plain letters, turning them into captivating visual representations.


In our first concept, inspired by the word "Mouse," a mouse click transformed the letter "S," adding an interactive element to the design. Concept two, centered around the word "Angel," saw us bestowing the letter "g" with a celestial touch—a golden halo symbolizing divine grace. Lastly, for "Radio," we conjured a speaker using the letters "I" and "O." The "I" acted as an antenna, while the "O" emitted vibrant sound waves, embodying the essence of audio communication.

Mouse Animation

View Source

Radio Animation

View Source

Angle Animation

View Source